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Jack Link's Hangry Hack-a-thon

Experiential, Social Video

 We were able to introduce Jack Link’s beef jerky at the “Greatest Show & Tell on Earth”, to over 150,000 attendees, allowing the brand to punch well above it’s weight class while joining brands like Google, The US Department of Energy, Microsoft and Intel.    We curated a group of influential Makers to participate in the Hangry Hack-a-thon. We asked each Maker to create a unique beef delivery system or hack that would cure any hangry moment.    The final group of Maker’s covered a wide range of expertise including Robotics Engineering, Prosthetic Machining, 3D Printing, Metal Fabrication and Arduino Programming. 

We were able to introduce Jack Link’s beef jerky at the “Greatest Show & Tell on Earth”, to over 150,000 attendees, allowing the brand to punch well above it’s weight class while joining brands like Google, The US Department of Energy, Microsoft and Intel. 


We curated a group of influential Makers to participate in the Hangry Hack-a-thon. We asked each Maker to create a unique beef delivery system or hack that would cure any hangry moment. 


The final group of Maker’s covered a wide range of expertise including Robotics Engineering, Prosthetic Machining, 3D Printing, Metal Fabrication and Arduino Programming. 

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