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      <image:caption>TODAY has loyal viewers that arrive every day to catch the magic of the Plaza at Rockefeller Center. The TODAY Digital Team needed an application to engage fans before, during and after their visit while providing an amazing, exciting and shareable experience.    </image:caption>
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      <image:caption>A robust digital campaign set in a place called Datalandia, a small town saved by Big Data from aliens, sexy vampires, and megastorms...or perhaps more realistically, a town ready for anything.  All campaign materials drove to a Datalandia microsite showcasing the films, behind-the-scenes footage, a closer look at the town behind Datalandia, and downloadable Datalandia movie posters. For deeper engagement, we put out a call to action inviting fans to submit a photo of themselves for a chance to win a 3D-printed miniature of themselves in the style of the Datalandia films.</image:caption>
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      <image:caption>We created a campaign that shows how Starbucks Doubleshot Coffee &amp; Protein helps consumers “Double the You” so they can get more out of their day. At the end of the spot, we directed people to a “Double the You” Tumblr page that provided “snackable” content from the campaign and additional curated Tumblr content.  We created over 75+ animated gifs and stills that rolled out over the course of 4 months on the Tumblr platform.</image:caption>
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      <image:caption>We talked to some of the most engaged, intelligent and future-focused people out there. And when it comes to taking ownership of the important aspects of their lives—family, careers, relationships—they were master planners. But Charles Schwab recognized that when it came to being in control of their financial future, people often fell short.</image:caption>
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    <lastmod>2024-01-08</lastmod>
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      <image:caption>Me back in the day (early 1980’s)</image:caption>
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