Mobile Application, Geofencing, Retail, Social
A super addictive mobile racing game featuring NASCAR’s most popular driver Dale Earnhardt, Jr. , with a weekly leaderboard that rewarded players with awesome prizes. The staying power of the game was driven by its simplicity: keep your car on the track without crashing & rack up as many points as possible along the way. With the Amp Energy brand in consumers pockets (on their phone) we leveraged geofences around 7-Eleven stores across the country, the PowerDash app sent mobile phone alerts reminding them of their game score, and letting them know of game cheats to be unlocked if they went into 7-Eleven and scanned a can of product.