I was recruited in 2017 to jump-start digital innovation and transformation within the company. Blink Fitness was a regional NYC fitness brand ready to burst on to the national scene. Physical gym locations served our category, of value fitness, as the core of our experience. There was also a ton of fitness content available online, and all gyms were trying to add theirs into the mix. We wanted to find a unique and own-able way to add value through our digital experience, but how would we break through when everyone else was seemingly trying to get to the same place?
Rather than just adding to an ever-growing pile of fitness content, we created a new approach to membership that combines access to Blink Fitness locations with a platform of bundled best-in-class existing services and content that gives our members multiple ways to manage their wellness. Our consumer didn’t just need new content from their gym, they needed advice and help on how to connect it all together and make a healthy lifestyle work for them.
Our new experience is a personalized bundle of swappable services, subscriptions, partnerships and products, for each member to manage their health and wellness portfolio.
We can now help our consumer:
Workout better:
By letting them access a gym, workout tips, digital classes, and more.
Eat better:
By providing nutrition recommendations, recipes, and food delivery.
Recharge better:
By addressing sleep, stretching, mediation, and other ways to sharpen the body and mind.
A physical/digital innovation that we introduced has a chance to revolutionize the brick and mortar gym business, and beyond, by delivering how-to instructions, programmed workouts, circuits, routines, and variations agnostic of fitness equipment and manufacturers. Simple and inexpensive NFC chips can take any of our existing or new analog gyms and turn them into smart gyms within a day.
This is just the first of many initiatives we currently have on our innovation roadmap. To get a full walkthrough please email me at sean@seancosier.com to schedule a meeting.