Immersive Experience
The NFL was looking to create a 1st-person look at what it’s like to go from a roster long shot to a big shot on an NFL team. I lead the product group that was responsible for concepting and prototyping an immersive 360º experience, brought to life through interactive ‘hotspots’, taking fans inside the lives of NFL stars and exploring what makes them great. From the weight room to the practice field and beyond, NFL Walk-On brings unprecedented access to NFL content, players, and key moments surrounding the game. Fans get a behind-the-scenes look at what it takes to make it in the NFL — from a whole new point of view.